Khaled Mohamed — Web Developer & E-commerce Growth, Alexandria EG

Khaled Mohamed / web dev · commerce

E-commerce growth — Alexandria, Egypt

Web engineering that turns attention into orders.

Full-stack, solo: hand-coded frontends, edge backends on Cloudflare Workers and D1, PWAs that heal themselves, custom admin consoles — then the paid media and measurement that prove the build pays. One owner. Zero handoffs. No template ever touches your brand.

2production systems live in 2026

0templates, builders or runtime debt

100%code + design + media in-house

Selected work

2026

WAHM — DTC cap brand

A complete direct-to-consumer system built solo and live in production: conversion-first storefront, custom order engine with an admin console, soft-archive inventory, automated order alerts, policy architecture and SEO — designed, coded, launched and maintained end to end.

StorefrontOrder engineAdmin consoleCROSEO

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WAHM black trucker cap with red calligraphy embroidery on black

Crepy — restaurant ordering platform

A full PWA for an Alexandria crepe house in production since 2015's brand went online: tested order engine, live customer order tracking, admin console and star-rated reviews routed to Telegram. Edge backend on Cloudflare Pages Functions with D1, a self-healing service worker, RTL mobile-first UI and CI deploys through GitHub Actions.

PWAWorkersD1 / SQLLive trackingRTLCI/CD

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# edge backend — pages functions, advanced mode
POST /api/orders        201 created
GET  /api/track/:code   live status stream
POST /api/reviews       → telegram ★★★★★
sw.js                   self-healing cache
deploy.yml              ci → production

Alyabania Real Estate — strategy to identity

A full consultancy engagement for a Cairo / New Capital real-estate brand: scored brand audit across positioning, trust signals and consistency; content-gap analysis; customer journey mapped from first touch to signed contract — then the identity system (geometric mark, green-and-gold palette, bilingual lockups) and a dark lead-generation landing page built to convert consultation requests.

Brand auditContent gapJourney mappingIdentity systemLead-gen landing

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Alyabania dark lead-generation landing page with consultation form

Deliverable — scored brand audit

Content gap analysis list — Deliverable — content-gap analysis

Customer journey map table — Deliverable — customer journey map

Brand & creative archive

Selected identity, packaging and social work from 2023–2026 for local brands and campaigns. The full archive is walked through live on scoping calls — the work reads better with the story behind each decision.

IdentityPackagingSocial creativeArt direction

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Shown on request.

Every piece in the archive ships with the brief, the constraint and the result. Fifteen minutes on a call beats forty thumbnails on a page.

Brand & campaign work

One system, every touchpoint

X-GO Express — market entryCourier-hero key visual · bilingual layout · delivery-first color system

X-GO Express — social proofNative-feed framing engineered for the first-second thumb-stop

X-GO Express — speed propositionMetaphor-led visual · offer hierarchy · CTA band with contact layer

Crepy — taste-led heroProduct-as-protagonist key visual · claim hierarchy in two weights

Crepy — reaction creativeFace-first thumb-stop engineered for paid social

Crepy — appetite macroMenu and delivery-app hero direction

Crepy — location boardDense info layout: address, hotlines, brand block — system intact

WAHM — identity & wordmarkGeometric calligraphic mark built embroidery-first

Engineering, hand-built

Edge-native · no runtime debt

Hand-coded frontend

Semantic HTML, modern CSS, vanilla JavaScript. No page builders, no framework weight on the wire — every kilobyte earns its place.

Edge backend

Cloudflare Workers & Pages Functions in advanced mode: REST endpoints, token auth, webhooks and third-party integrations at the edge.

Databases & data

D1/SQL schema design, migrations, soft-delete archives that make deletion reversible, seed scripts and engine-level test suites.

PWA & resilience

Service workers with self-healing registration, offline fallbacks, cache-first assets — the site repairs itself when a deploy misbehaves.

Ops, CI & consoles

GitHub Actions deploy pipelines, rollback discipline, deploy reports, and custom admin consoles built for the way the business actually runs.

Performance & media pipes

Edge caching, image pipelines (WebP, alpha compositing, compression), RTL mobile-first layouts tuned for sub-second first paint.

Growth, on top of the build

Three disciplines, one throat to choke

Commerce builds

Conversion-first storefronts: information architecture, copy that sells, mobile speed, checkout friction removed at the root.

Performance media

Meta & TikTok full-funnel: creative testing in waves, budget scaling with discipline, acquisition cost treated as the only headline.

Measurement & CRO

GA4 funnels, A/B experiments, weekly revenue reports. Decisions made on data — never on taste, never on guesswork.

How it runs

Diagnose → Build → Measure

Diagnose

I audit where your money leaks before touching a single pixel — funnel, creative, page speed, offer. You get the leak map even if we never work together.

Build

Ship in weeks, not quarters: design, code, content and launch under one owner. You talk to the person doing the work, every day.

Measure

Every change ships with a metric and a verdict date. If it doesn't move revenue, it doesn't stay. Your dashboard is your contract.

Next step

Have a store that should be selling more?

Start on WhatsApp

Replies within the hour · 15-minute scoping call · fixed quote within 48 hours.